UTME Marketing Questions and Answers

UTME Marketing Questions and Answers

Here are 20 UTME Marketing questions with options and correct answers:

Which of the following is not a marketing mix element?

a) Product

b) Price

c) Place

d) Promotion

Answer: c) Place

Which of the following is an example of a demographic segmentation variable?

a) Psychographic

b) Behavioral

c) Geographic

d) Age

Answer: d) Age

Which of the following is a pricing strategy aimed at setting a high initial price for a new product?

a) Penetration pricing

b) Skimming pricing

c) Competitive pricing

d) Cost-plus pricing

Answer: b) Skimming pricing

Which of the following marketing communication tools involves direct, face-to-face interaction with potential customers?

a) Advertising

b) Sales promotion

c) Public relations

d) Personal selling

Answer: d) Personal selling

Which of the following is an example of a primary data collection method?

a) Observational research

b) Data mining

c) Secondary research

d) Syndicated research

Answer: a) Observational research

Which of the following stages in the product life cycle is characterized by rapid sales growth and increasing profits?

a) Introduction

b) Growth

c) Maturity

d) Decline

Answer: b) Growth

Which of the following is a marketing strategy that aims to increase market share in existing markets with existing products?

a) Market development

b) Product development

c) Market penetration

d) Diversification

Answer: c) Market penetration

Which of the following is an example of a convenience product?

a) Luxury car

b) Designer clothing

c) Bread

d) Vacation package

Answer: c) Bread

Which of the following is a measure of brand loyalty?

a) Market share

b) Return on investment (ROI)

c) Customer satisfaction

d) Customer lifetime value (CLV)

Answer: d) Customer lifetime value (CLV)

Which of the following is an example of a push promotional strategy?

a) Television advertising

b) Sales promotions

c) Social media marketing

d) Search engine optimization (SEO)

Answer: b) Sales promotions

Which of the following is a characteristic of a monopolistic competition market structure?

a) A large number of sellers

b) Identical products

c) Price control by a single seller

d) Limited product differentiation

Answer: d) Limited product differentiation

Which of the following is a component of the marketing environment?

a) Organizational culture

b) Market segmentation

c) Competitive analysis

d) Marketing mix

Answer: a) Organizational culture

Which of the following is an example of a psychological pricing tactic?

a) Premium pricing

b) Odd pricing

c) Cost-plus pricing

d) Skimming pricing

Answer: b) Odd pricing

Which of the following is a characteristic of a mature product in the product life cycle?

a) High sales growth

b) Low competition

c) Declining profits

d) Limited market demand

Answer: c) Declining profits

Which of the following is a component of the promotional mix?

a) Packaging

b) Distribution

c) Pricing

d) Advertising

Answer: d) Advertising

Which of the following is an example of a market-oriented pricing strategy?

a) Cost-based pricing

b) Competition-based pricing

c) Customer-based pricing

d) Value-based pricing

Answer: d) Value-based pricing

Which of the following is a characteristic of a niche marketing strategy?

a) Wide market coverage

b) Low price competition

c) Mass production

d) Generic product offerings

Answer: b) Low price competition

Which of the following is a component of the external marketing environment?

a) Sales forecast

b) Customer feedback

c) Technological advancements

d) Marketing budget

Answer: c) Technological advancements

Which of the following is a step in the consumer decision-making process?

a) Positioning

b) Segmentation

c) Evaluation of alternatives

d) Product development

Answer: c) Evaluation of alternatives

Which of the following is a characteristic of a product with a high level of brand equity?

a) Low brand awareness

b) Limited customer loyalty

c) Strong brand associations

d) Minimal market share

Answer: c) Strong brand associations

I hope these questions help you in your UTME Marketing preparation.