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UTME Marketing Questions and Answers

UTME Marketing Questions and Answers

UTME Marketing Questions and Answers

Here are 20 UTME Marketing questions with options and correct answers:

Which of the following is not a marketing mix element?
a) Product
b) Price
c) Place
d) Promotion
Answer: c) Place

Which of the following is an example of a demographic segmentation variable?
a) Psychographic
b) Behavioral
c) Geographic
d) Age
Answer: d) Age

Which of the following is a pricing strategy aimed at setting a high initial price for a new product?
a) Penetration pricing
b) Skimming pricing
c) Competitive pricing
d) Cost-plus pricing
Answer: b) Skimming pricing

Which of the following marketing communication tools involves direct, face-to-face interaction with potential customers?
a) Advertising
b) Sales promotion
c) Public relations
d) Personal selling
Answer: d) Personal selling

Which of the following is an example of a primary data collection method?
a) Observational research
b) Data mining
c) Secondary research
d) Syndicated research
Answer: a) Observational research

Which of the following stages in the product life cycle is characterized by rapid sales growth and increasing profits?
a) Introduction
b) Growth
c) Maturity
d) Decline
Answer: b) Growth

Which of the following is a marketing strategy that aims to increase market share in existing markets with existing products?
a) Market development
b) Product development
c) Market penetration
d) Diversification
Answer: c) Market penetration

Which of the following is an example of a convenience product?
a) Luxury car
b) Designer clothing
c) Bread
d) Vacation package
Answer: c) Bread

Which of the following is a measure of brand loyalty?
a) Market share
b) Return on investment (ROI)
c) Customer satisfaction
d) Customer lifetime value (CLV)
Answer: d) Customer lifetime value (CLV)

Which of the following is an example of a push promotional strategy?
a) Television advertising
b) Sales promotions
c) Social media marketing
d) Search engine optimization (SEO)
Answer: b) Sales promotions

Which of the following is a characteristic of a monopolistic competition market structure?
a) A large number of sellers
b) Identical products
c) Price control by a single seller
d) Limited product differentiation
Answer: d) Limited product differentiation

Which of the following is a component of the marketing environment?
a) Organizational culture
b) Market segmentation
c) Competitive analysis
d) Marketing mix
Answer: a) Organizational culture

Which of the following is an example of a psychological pricing tactic?
a) Premium pricing
b) Odd pricing
c) Cost-plus pricing
d) Skimming pricing
Answer: b) Odd pricing

Which of the following is a characteristic of a mature product in the product life cycle?
a) High sales growth
b) Low competition
c) Declining profits
d) Limited market demand
Answer: c) Declining profits

Which of the following is a component of the promotional mix?
a) Packaging
b) Distribution
c) Pricing
d) Advertising
Answer: d) Advertising

Which of the following is an example of a market-oriented pricing strategy?
a) Cost-based pricing
b) Competition-based pricing
c) Customer-based pricing
d) Value-based pricing
Answer: d) Value-based pricing

Which of the following is a characteristic of a niche marketing strategy?
a) Wide market coverage
b) Low price competition
c) Mass production
d) Generic product offerings
Answer: b) Low price competition

Which of the following is a component of the external marketing environment?
a) Sales forecast
b) Customer feedback
c) Technological advancements
d) Marketing budget
Answer: c) Technological advancements

Which of the following is a step in the consumer decision-making process?
a) Positioning
b) Segmentation
c) Evaluation of alternatives
d) Product development
Answer: c) Evaluation of alternatives

Which of the following is a characteristic of a product with a high level of brand equity?
a) Low brand awareness
b) Limited customer loyalty
c) Strong brand associations
d) Minimal market share
Answer: c) Strong brand associations

I hope these questions help you in your UTME Marketing preparation.

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