Marketing Jamb past questions and answers

Marketing Jamb past questions and answers

Question: What is the main objective of guerrilla marketing tactics?

a) Long-term brand building

b) Traditional advertising

c) Unconventional and creative promotion

d) High-budget campaigns

Answer: c) Unconventional and creative promotion

Question: In email marketing, what does the term "open rate" measure?

a) Number of emails sent

b) Number of emails delivered

c) Percentage of recipients who open the email

d) Response rate to the email content

Answer: c) Percentage of recipients who open the email

Question: Which marketing approach focuses on creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience?

a) Inbound marketing

b) Outbound marketing

c) Direct marketing

d) Viral marketing

Answer: a) Inbound marketing

Question: What is the primary purpose of market research in marketing?

a) Increase brand loyalty

b) Identify customer needs and preferences

c) Enhance employee morale

d) Conduct competitor analysis

Answer: b) Identify customer needs and preferences

Question: In marketing, what does the acronym CRM stand for?

a) Customer Response Management

b) Customer Relationship Management

c) Communication and Relationship Metrics

d) Creative Resource Management

Answer: b) Customer Relationship Management

Question: Which type of marketing involves creating campaigns that encourage customers to share content with their network?

a) Viral marketing

b) Guerrilla marketing

c) Relationship marketing

d) Niche marketing

Answer: a) Viral marketing

Question: What is the main purpose of a marketing plan?

a) Set financial goals

b) Outline the marketing strategy and tactics

c) Manage employee schedules

d) Design product packaging

Answer: b) Outline the marketing strategy and tactics

Question: What is the term for a pricing strategy where a product is initially offered at a high price before gradually lowering it?

a) Penetration pricing

b) Skimming pricing

c) Competitive pricing

d) Dynamic pricing

Answer: b) Skimming pricing

Question: Which marketing metric measures the percentage of visitors who leave a website without taking any action?

a) Bounce rate

b) Conversion rate

c) Click-through rate (CTR)

d) Engagement rate

Answer: a) Bounce rate

Question: What does the acronym CPC stand for in online advertising?

a) Cost Per Click

b) Customer Purchase Cycle

c) Conversion Percentage Calculation

d) Clickthrough Performance Criteria

Answer: a) Cost Per Click

Question: What is the primary purpose of a marketing budget?

a) Set product prices

b) Allocate resources for marketing activities

c) Analyze competitor pricing strategies

d) Track employee attendance

Answer: b) Allocate resources for marketing activities

Question: Which stage of the marketing funnel involves creating awareness and capturing the attention of potential customers?

a) Awareness

b) Consideration

c) Conversion

d) Retention

Answer: a) Awareness

Question: What is the term for the process of influencing and encouraging people to take a specific action, such as making a purchase?

a) Persuasion

b) Promotion

c) Public relations

d) Product placement

Answer: b) Promotion

Question: What is the primary goal of influencer marketing?

a) Increase production efficiency

b) Enhance brand authenticity

c) Decrease advertising costs

d) Build relationships with competitors

Answer: b) Enhance brand authenticity

Question: Which factor is crucial for successful mobile marketing campaigns?

a) Lengthy content

b) Minimal use of visuals

c) Responsive and mobile-friendly design

d) Limited use of social media platforms

Answer: c) Responsive and mobile-friendly design

Question: What is the purpose of demographic segmentation in marketing?

a) Identify competitors

b) Tailor marketing messages to specific groups

c) Determine pricing strategies

d) Analyze website traffic

Answer: b) Tailor marketing messages to specific groups

Question: In marketing, what does the term "conversion" refer to?

a) Attracting website visitors

b) Turning leads into customers

c) Tracking social media engagement

d) Calculating advertising costs

Answer: b) Turning leads into customers

Question: What is the significance of the "call-to-action" button in digital marketing?

a) Increase website traffic

b) Encourage user engagement and specific actions

c) Improve search engine rankings

d) Analyze customer feedback

Answer: b) Encourage user engagement and specific actions

Question: What is the purpose of split testing in marketing?

a) Calculate customer acquisition costs

b) Identify competitor strategies

c) Measure the effectiveness of different variations

d) Develop new product features

Answer: c) Measure the effectiveness of different variations

Question: Which marketing strategy involves partnering with other businesses to promote each other's products or services?

a) Affiliate marketing

b) Niche marketing

c) Viral marketing

d) Direct marketing

Answer: a) Affiliate marketing