SS1 third Term marketing past questions and answers

SS1 third Term marketing past questions and answers

Marketing exam questions for SS1 with options and answers:

Question: What is the term for the process of developing and maintaining a favorable image of a company or product in the eyes of the public?

a) Public relations

b) Advertising

c) Personal selling

d) Sales promotion

Answer: a) Public relations

Question: In the context of the marketing mix, what does the term "Place" refer to?

a) The physical location of the business

b) The distribution channels used to make the product available to customers

c) The pricing strategy of the product

d) The promotional activities to create awareness

Answer: b) The distribution channels used to make the product available to customers

Question: Which type of market segmentation divides the market based on variables such as age, gender, income, and education?

a) Demographic segmentation

b) Psychographic segmentation

c) Behavioral segmentation

d) Geographic segmentation

Answer: a) Demographic segmentation

Question: What is the term for a set of interrelated products or services offered by a company?

a) Product line

b) Product mix

c) Brand extension

d) Product assortment

Answer: b) Product mix

Question: Which stage of the product life cycle is characterized by a rapid increase in sales and the product becoming well-known in the market?

a) Introduction

b) Growth

c) Maturity

d) Decline

Answer: b) Growth

Question: What is the marketing strategy that involves introducing a new product into the market with a high initial price?

a) Skimming pricing

b) Penetration pricing

c) Cost-plus pricing

d) Psychological pricing

Answer: a) Skimming pricing

Question: What is the term for a marketing intermediary that acts as a middleman by bringing buyers and sellers together?

a) Distributor

b) Retailer

c) Agent

d) Wholesaler

Answer: c) Agent

Question: Which element of the marketing mix refers to the activities a company undertakes to make its product or service known to the target market?

a) Product

b) Place

c) Promotion

d) Price

Answer: c) Promotion

Question: In the context of marketing research, what is a focus group?

a) A large survey conducted online

b) A one-on-one interview with a respondent

c) A group discussion with selected participants to gather opinions

d) A statistical analysis of market trends

Answer: c) A group discussion with selected participants to gather opinions

Question: What is the term for a strategy that involves setting a low initial price to attract a large number of buyers quickly?

a) Skimming pricing

b) Penetration pricing

c) Psychological pricing

d) Premium pricing

Answer: b) Penetration pricing

Question: Which factor in the external marketing environment refers to the laws, government agencies, and pressure groups that influence or limit organizations?

a) Economic factors

b) Political and legal factors

c) Socio-cultural factors

d) Technological factors

Answer: b) Political and legal factors

Question: What is the term for the set of tools and strategies used by companies to promote and sell products?

a) Marketing mix

b) Marketing channel

c) Marketing communication

d) Marketing strategy

Answer: c) Marketing communication

Question: Which type of buying decision process involves a quick decision with little or no conscious thought?

a) Routine decision making

b) Limited decision making

c) Extensive decision making

d) Impulse buying

Answer: a) Routine decision making

Question: What is the term for the process of dividing a market based on the geographic locations of customers?

a) Demographic segmentation

b) Psychographic segmentation

c) Geographic segmentation

d) Behavioral segmentation

Answer: c) Geographic segmentation

Question: In the AIDA model, what does the "D" stand for?

a) Awareness

b) Attention

c) Desire

d) Action

Answer: c) Desire

Question: What is the term for a group of potential customers with similar needs and characteristics that a company aims to serve?

a) Market segment

b) Target market

c) Niche market

d) Mass market

Answer: b) Target market

Question: Which element of the marketing mix involves decisions about the physical product, brand name, and packaging?

a) Price

b) Place

c) Promotion

d) Product

Answer: d) Product

Question: What is the term for the level at which a product's benefits exceed its costs?

a) Profitability

b) Value proposition

c) Cost efficiency

d) Competitive advantage

Answer: b) Value proposition

Question: Which stage of the consumer decision-making process involves seeking information about available options?

a) Problem recognition

b) Information search

c) Evaluation of alternatives

d) Purchase decision

Answer: b) Information search

Question: What is the purpose of a market segmentation strategy?

a) To reduce competition

b) To create niche markets

c) To identify and target specific groups of customers

d) To decrease production costs

Answer: c) To identify and target specific groups of customers