SS2 first term marketing past questions and answers

SS2 first term marketing past questions and answers

Here are 20 multiple-choice marketing exam questions with options and answers:

Question: What is the primary goal of market segmentation?

A) Increase production efficiency

B) Maximize shareholder value

C) Understand and meet customer needs

D) Reduce marketing expenses

Answer: C) Understand and meet customer needs

Question: Which of the following is a component of the marketing mix?

A) Planning

B) Promotion

C) Procurement

D) Personnel

Answer: B) Promotion

Question: What does SWOT analysis assess?

A) Supplier relationships

B) Internal strengths and weaknesses, external opportunities and threats

C) Market share trends

D) Employee satisfaction

Answer: B) Internal strengths and weaknesses, external opportunities and threats

Question: In the product life cycle, which stage is characterized by rapid sales growth and increasing profits?

A) Introduction

B) Growth

C) Maturity

D) Decline

Answer: B) Growth

Question: What is a unique selling proposition (USP)?

A) A special sales promotion

B) A distinctive feature that sets a product apart from competitors

C) A pricing strategy

D) A market research technique

Answer: B) A distinctive feature that sets a product apart from competitors

Question: Which pricing strategy sets the initial price high to capture early adopters and then lowers it to attract more price-sensitive customers?

A) Penetration pricing

B) Skimming pricing

C) Psychological pricing

D) Bundle pricing

Answer: B) Skimming pricing

Question: What is the purpose of a marketing plan?

A) To outline the company's financial goals

B) To provide guidance for the company's marketing activities

C) To assess employee performance

D) To determine production schedules

Answer: B) To provide guidance for the company's marketing activities

Question: Which promotional mix element involves non-personal communication through media such as TV, radio, and print?

A) Personal selling

B) Sales promotion

C) Advertising

D) Public relations

Answer: C) Advertising

Question: What is the role of a marketing channel?

A) To create advertising campaigns

B) To distribute products to consumers

C) To set pricing strategies

D) To conduct market research

Answer: B) To distribute products to consumers

Question: What is the difference between a product and a brand?

A) Products are physical goods; brands are intangible

B) Products are created by manufacturers; brands are created by consumers

C) Products are features; brands are emotional connections

D) Products are cheap; brands are expensive

Answer: C) Products are features; brands are emotional connections

Question: What is the purpose of market research?

A) To create advertising campaigns

B) To identify and analyze market opportunities and problems

C) To set pricing strategies

D) To manage production schedules

Answer: B) To identify and analyze market opportunities and problems

Question: What is guerrilla marketing?

A) A military-based marketing strategy

B) An unconventional and low-cost marketing approach

C) A type of global marketing

D) A marketing strategy for large corporations

Answer: B) An unconventional and low-cost marketing approach

Question: Which environmental factor refers to the demographic, economic, natural, technological, political, and cultural forces that affect marketing?

A) Competitive factors

B) Microenvironment

C) Macroenvironment

D) Social factors

Answer: C) Macroenvironment

Question: What is the purpose of AIDA in marketing?

A) To outline advertising budgets

B) To guide the salesforce

C) To understand consumer behavior

D) To describe the stages of the consumer buying process (Attention, Interest, Desire, Action)

Answer: D) To describe the stages of the consumer buying process (Attention, Interest, Desire, Action)

Question: Which type of consumer product is typically purchased with minimal effort and little comparison shopping?

A) Specialty product

B) Unsought product

C) Convenience product

D) Shopping product

Answer: C) Convenience product

Question: What is viral marketing?

A) Marketing of pharmaceutical products

B) Marketing through social media influencers

C) Marketing campaigns that spread rapidly through word of mouth

D) Marketing to combat infectious diseases

Answer: C) Marketing campaigns that spread rapidly through word of mouth

Question: What is the purpose of a marketing budget?

A) To set prices for products

B) To allocate resources for marketing activities

C) To analyze competitor strategies

D) To evaluate employee performance

Answer: B) To allocate resources for marketing activities

Question: In the context of the product life cycle, what is the focus of the maturity stage?

A) Building brand awareness

B) Maximizing market share

C) Capturing early adopters

D) Expanding distribution channels

Answer: B) Maximizing market share

Question: What is a target market?

A) The entire market for a product

B) A small segment of the overall market with specific characteristics

C) The competition within a market

D) The geographic location of potential customers

Answer: B) A small segment of the overall market with specific characteristics

Question: What is the purpose of a marketing audit?

A) To assess employee performance

B) To evaluate the financial performance of the company

C) To review and evaluate the effectiveness of marketing strategies and activities

D) To set production schedules

Answer: C) To review and evaluate the effectiveness of marketing strategies and activities