SS2 second Term Marketing past questions and answers

SS2 second Term Marketing past questions and answers

Marketing exam questions with options and answers:

Question: What is the concept of brand equity?

A) The financial value of a company

B) The value of a brand in the stock market

C) The positive impact a brand name has on customer perceptions and loyalty

D) The cost of producing a brand's products

Answer: C) The positive impact a brand name has on customer perceptions and loyalty

Question: Which of the following is a component of the external marketing environment?

A) Employee morale

B) Technological advancements

C) Internal processes

D) Production efficiency

Answer: B) Technological advancements

Question: What is the purpose of relationship marketing?

A) To minimize production costs

B) To build and maintain long-term customer connections

C) To increase advertising expenditures

D) To analyze competitor strategies

Answer: B) To build and maintain long-term customer connections

Question: In the context of the marketing mix, what does the term "place" refer to?

A) The physical location of the company's headquarters

B) The distribution channels used to make the product available to customers

C) The promotional activities to create awareness

D) The pricing strategy of the product

Answer: B) The distribution channels used to make the product available to customers

Question: What is the purpose of a competitive analysis?

A) To set advertising budgets

B) To evaluate the company's financial performance

C) To assess the strengths and weaknesses of competitors

D) To determine production schedules

Answer: C) To assess the strengths and weaknesses of competitors

Question: What is the difference between market penetration and market development?

A) Market penetration focuses on increasing sales to existing customers, while market development involves attracting new customers

B) Market penetration is a strategy for global markets, while market development is for local markets

C) Market penetration involves increasing product prices, while market development focuses on reducing prices

D) Market penetration and market development are synonymous terms

Answer: A) Market penetration focuses on increasing sales to existing customers, while market development involves attracting new customers

Question: Which pricing strategy involves setting a high initial price to convey the image of a high-quality product?

A) Discount pricing

B) Prestige pricing

C) Economy pricing

D) Psychological pricing

Answer: B) Prestige pricing

Question: What is the role of a mission statement in marketing?

A) To outline advertising campaigns

B) To guide the company's overall direction and purpose

C) To determine production schedules

D) To set pricing strategies

Answer: B) To guide the company's overall direction and purpose

Question: What is the purpose of a focus group in market research?

A) To collect quantitative data

B) To observe consumer behavior in natural settings

C) To gather opinions and perceptions through group discussions

D) To analyze financial statements

Answer: C) To gather opinions and perceptions through group discussions

Question: What is the concept of marketing myopia?

A) A short-term focus on marketing tactics

B) A narrow focus on the product rather than on satisfying customer needs

C) A focus on international markets only

D) A marketing strategy for nearsighted consumers

Answer: B) A narrow focus on the product rather than on satisfying customer needs

Question: What is the purpose of the product development stage in the new product development process?

A) To determine the appropriate pricing strategy

B) To create awareness through advertising

C) To design and develop the product

D) To analyze competitor strategies

Answer: C) To design and develop the product

Question: What is the difference between direct marketing and indirect marketing?

A) Direct marketing involves face-to-face interactions, while indirect marketing uses intermediaries

B) Direct marketing focuses on digital channels, while indirect marketing uses traditional media

C) Direct marketing is only suitable for large corporations, while indirect marketing is for small businesses

D) Direct marketing and indirect marketing are synonymous terms

Answer: A) Direct marketing involves face-to-face interactions, while indirect marketing uses intermediaries

Question: What is the purpose of a positioning strategy?

A) To determine production schedules

B) To create brand awareness

C) To differentiate a product in the minds of consumers

D) To analyze employee performance

Answer: C) To differentiate a product in the minds of consumers

Question: Which element of the marketing mix involves activities such as personal selling, sales promotions, and public relations?

A) Product

B) Place

C) Promotion

D) Price

Answer: C) Promotion

Question: What is the purpose of a perceptual map in marketing?

A) To analyze competitor strategies

B) To visualize the positioning of products in consumers' minds

C) To set advertising budgets

D) To determine production schedules

Answer: B) To visualize the positioning of products in consumers' minds

Question: What is the concept of blue ocean strategy?

A) A marketing strategy for ocean-related products

B) A strategy focusing on creating uncontested market space

C) A pricing strategy for premium products

D) A strategy for entering highly competitive markets

Answer: B) A strategy focusing on creating uncontested market space

Question: What is the purpose of marketing segmentation?

A) To increase production efficiency

B) To maximize shareholder value

C) To understand and meet specific customer needs

D) To reduce marketing expenses

Answer: C) To understand and meet specific customer needs

Question: Which stage of the consumer decision-making process involves the customer evaluating different brands or products?

A) Recognition

B) Information search

C) Evaluation of alternatives

D) Purchase decision

Answer: C) Evaluation of alternatives

Question: What is the role of a call to action (CTA) in marketing communication?

A) To analyze competitor strategies

B) To encourage immediate response or action from the audience

C) To set pricing strategies

D) To determine production schedules

Answer: B) To encourage immediate response or action from the audience

Question: In the context of the product life cycle, what characterizes the decline stage?

A) Rapid sales growth

B) Introduction of new features

C) Decl