SS2 third Term marketing past questions and answers

SS2 third Term marketing past questions and answers

Marketing exam questions with options and answers:

Question: What is the purpose of a marketing information system (MIS)?

A) To set advertising budgets

B) To manage employee performance

C) To collect, analyze, and interpret information for marketing decision-making

D) To determine production schedules

Answer: C) To collect, analyze, and interpret information for marketing decision-making

Question: What is the concept of the adoption curve in marketing?

A) A curve representing the growth of the company's stock

B) A graphical representation of the stages that consumers go through in accepting a new product

C) A curve showing the life cycle of a product

D) A curve indicating the competitive landscape

Answer: B) A graphical representation of the stages that consumers go through in accepting a new product

Question: Which type of market research involves gathering information from people who are not part of a predetermined sample group?

A) Primary research

B) Secondary research

C) Exploratory research

D) Observational research

Answer: A) Primary research

Question: What is the purpose of a product line extension?

A) To reduce production costs

B) To introduce a new product category

C) To expand the product line by adding variations of existing products

D) To set pricing strategies

Answer: C) To expand the product line by adding variations of existing products

Question: In the context of marketing communication, what is the role of noise?

A) External factors that interfere with the communication process

B) An advertising strategy for disruptive products

C) The volume level of promotional messages

D) A type of promotion through social media influencers

Answer: A) External factors that interfere with the communication process

Question: What is the purpose of benchmarking in marketing?

A) To assess employee performance

B) To compare a company's products, services, or processes with those of its competitors or industry leaders

C) To set pricing strategies

D) To analyze financial statements

Answer: B) To compare a company's products, services, or processes with those of its competitors or industry leaders

Question: Which factor is considered in the demographic segmentation of a target market?

A) Attitudes and lifestyles

B) Geographic location

C) Age, gender, income, and education

D) Brand preferences

Answer: C) Age, gender, income, and education

Question: What is the purpose of a marketing channel intermediary?

A) To create advertising campaigns

B) To facilitate the exchange of products between producers and consumers

C) To analyze competitor strategies

D) To set pricing strategies

Answer: B) To facilitate the exchange of products between producers and consumers

Question: What is the concept of green marketing?

A) Marketing environmentally friendly products

B) Marketing campaigns during springtime

C) Marketing to a younger demographic

D) Marketing with a focus on the color green

Answer: A) Marketing environmentally friendly products

Question: Which stage of the product life cycle is characterized by declining sales and profits?

A) Introduction

B) Growth

C) Maturity

D) Decline

Answer: D) Decline

Question: What is the purpose of a brand ambassador in marketing?

A) To set advertising budgets

B) To manage employee performance

C) To represent and promote a brand to a wider audience

D) To determine production schedules

Answer: C) To represent and promote a brand to a wider audience

Question: What is the role of public relations in marketing communication?

A) To set pricing strategies

B) To build and maintain positive relationships with the public and media

C) To analyze competitor strategies

D) To assess employee performance

Answer: B) To build and maintain positive relationships with the public and media

Question: What is the purpose of a sales forecast in marketing planning?

A) To analyze financial statements

B) To project future sales based on historical data and market trends

C) To set advertising budgets

D) To evaluate employee performance

Answer: B) To project future sales based on historical data and market trends

Question: In the context of the marketing mix, what does the term "promotion mix" refer to?

A) The various elements of the marketing mix

B) The distribution channels used to promote products

C) The combination of advertising, personal selling, sales promotion, and public relations

D) The pricing strategies used for promotional campaigns

Answer: C) The combination of advertising, personal selling, sales promotion, and public relations

Question: What is the purpose of a market challenger in competitive analysis?

A) To set pricing strategies

B) To assess employee performance

C) To compete aggressively with the market leader

D) To determine production schedules

Answer: C) To compete aggressively with the market leader

Question: What is the concept of cause-related marketing?

A) Marketing based on social causes and philanthropy

B) Marketing products related to a specific season

C) Marketing based on causing disruptions in the market

D) Marketing with a focus on the causes of product defects

Answer: A) Marketing based on social causes and philanthropy

Question: What is the purpose of a mission statement in marketing?

A) To set advertising budgets

B) To guide the company's overall direction and purpose

C) To determine production schedules

D) To evaluate employee performance

Answer: B) To guide the company's overall direction and purpose

Question: What is the difference between push and pull marketing strategies?

A) Push focuses on creating consumer demand, while pull focuses on promoting to retailers

B) Push is used for consumer products, while pull is for industrial products

C) Push involves direct selling, while pull relies on advertising and promotion to create demand

D) Push and pull strategies are synonymous terms

Answer: C) Push involves direct selling, while pull relies on advertising and promotion to create demand

Question: What is the purpose of a marketing dashboard?

A) To set pricing strategies

B) To evaluate employee performance

C) To provide a visual representation of key marketing metrics and performance

D) To determine production schedules

Answer: C) To provide a visual representation of key marketing metrics and performance