SS3 first term marketing past questions and answers

SS3 first term marketing past questions and answers

Here are 20 marketing exam questions for SS3 (Senior Secondary 3) with options and answers:

Question: What is the primary purpose of market segmentation?

a) To increase product price

b) To divide the market into distinct groups

c) To decrease product demand

d) To eliminate competitors

Answer: b) To divide the market into distinct groups

Question: Which element of the marketing mix refers to the various methods used to promote and sell products?

a) Price

b) Place

c) Promotion

d) Product

Answer: c) Promotion

Question: What is the term for the unique features and benefits that differentiate a product from its competitors?

a) Market share

b) Unique selling proposition (USP)

c) Brand loyalty

d) Distribution strategy

Answer: b) Unique selling proposition (USP)

Question: In the context of marketing, what does SWOT stand for?

a) Strengths, Weaknesses, Opportunities, Threats

b) Sales, Warranties, Operations, Targets

c) Suppliers, Workers, Output, Transactions

d) Strategies, Wins, Objectives, Timelines

Answer: a) Strengths, Weaknesses, Opportunities, Threats

Question: Which stage of the product life cycle is characterized by a rapid increase in sales and profits?

a) Introduction

b) Growth

c) Maturity

d) Decline

Answer: b) Growth

Question: What is the term for the process of developing, pricing, promoting, and distributing products to satisfy customers' needs?

a) Market analysis

b) Production management

c) Marketing

d) Sales forecasting

Answer: c) Marketing

Question: Which pricing strategy involves setting a high initial price to capitalize on early adopters?

a) Penetration pricing

b) Skimming pricing

c) Discount pricing

d) Cost-plus pricing

Answer: b) Skimming pricing

Question: What is the purpose of a marketing plan?

a) To outline financial projections

b) To analyze market trends

c) To guide marketing activities

d) To track employee performance

Answer: c) To guide marketing activities

Question: In the marketing mix, what does the term "Place" refer to?

a) The physical location of the business

b) The distribution channels used to make the product available

c) The promotional activities undertaken

d) The cost of the product

Answer: b) The distribution channels used to make the product available

Question: What is the purpose of a target market?

a) To increase production costs

b) To identify potential customers

c) To decrease product quality

d) To eliminate competition

Answer: b) To identify potential customers

Question: Which of the following is an example of a marketing intermediary?

a) Consumer

b) Retailer

c) Manufacturer

d) Competitor

Answer: b) Retailer

Question: What role does advertising play in the marketing mix?

a) Determining product price

b) Creating awareness and promoting products

c) Setting distribution channels

d) Managing production processes

Answer: b) Creating awareness and promoting products

Question: What is the concept of the "marketing mix"?

a) The combination of marketing strategies used by competitors

b) The blend of ingredients used in product manufacturing

c) The set of controllable marketing variables that a firm blends to produce the desired response in the target market

d) The ratio of advertising to sales

Answer: c) The set of controllable marketing variables that a firm blends to produce the desired response in the target market

Question: Which of the following is a characteristic of a monopolistic competition market structure?

a) Many sellers, identical products

b) Few sellers, differentiated products

c) One seller, unique product

d) Many sellers, unique products

Answer: b) Few sellers, differentiated products

Question: What does the term "Brand Equity" refer to in marketing?

a) The financial value of a company

b) The loyalty of customers to a specific brand

c) The total sales of a product

d) The perceived value of a brand

Answer: d) The perceived value of a brand

Question: In marketing, what does the AIDA model stand for?

a) Attention, Interest, Decision, Action

b) Awareness, Interest, Desire, Action

c) Acquisition, Intent, Discovery, Acceptance

d) Analysis, Investigation, Decision, Application

Answer: b) Awareness, Interest, Desire, Action

Question: What is the purpose of market research?

a) To increase production costs

b) To identify and analyze market opportunities and problems

c) To set product prices

d) To manage employee performance

Answer: b) To identify and analyze market opportunities and problems

Question: What is the term for the process of selecting, arranging, and manipulating the elements of a promotional mix to achieve marketing objectives?

a) Market segmentation

b) Positioning

c) Integrated marketing

d) Promotion mix

Answer: d) Promotion mix

Question: Which environmental factor in the marketing environment involves laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society?

a) Economic environment

b) Technological environment

c) Political and legal environment

d) Social and cultural environment

Answer: c) Political and legal environment

Question: What is the role of public relations in marketing?

a) Setting product prices

b) Building and maintaining positive relationships with the public

c) Identifying target markets

d) Controlling production processes

Answer: b) Building and maintaining positive relationships with the public