SS3 second Term marketing past questions and answers

SS3 second Term marketing past questions and answers

Marketing exam questions for SS3 with options and answers:

Question: What is the term for the process of gathering, recording, and analyzing information about a company's competitors?

a) Market segmentation

b) Competitive analysis

c) Product differentiation

d) SWOT analysis

Answer: b) Competitive analysis

Question: In the product life cycle, which stage is characterized by a decline in sales and profits?

a) Introduction

b) Growth

c) Maturity

d) Decline

Answer: d) Decline

Question: What is the concept of "Market Positioning" in marketing?

a) Determining the target market

b) Creating brand awareness

c) Placing a product in the minds of consumers relative to competing products

d) Setting product prices

Answer: c) Placing a product in the minds of consumers relative to competing products

Question: Which of the following is an example of a demographic segmentation variable?

a) Attitude

b) Lifestyle

c) Age

d) Personality

Answer: c) Age

Question: What is the purpose of a sales forecast in marketing?

a) To analyze market trends

b) To guide production activities

c) To predict future sales levels

d) To manage distribution channels

Answer: c) To predict future sales levels

Question: In marketing, what is the term for the set of all products and items a particular seller offers for sale?

a) Product line

b) Product mix

c) Brand portfolio

d) Product range

Answer: b) Product mix

Question: Which of the following is an external factor in the marketing environment?

a) Organizational structure

b) Company culture

c) Political and legal forces

d) Employee motivation

Answer: c) Political and legal forces

Question: What is the purpose of a distribution channel in marketing?

a) To set product prices

b) To promote products

c) To move products from producers to consumers

d) To conduct market research

Answer: c) To move products from producers to consumers

Question: What is the term for the set of marketing tools a firm uses to pursue its marketing objectives?

a) Marketing strategy

b) Marketing plan

c) Marketing mix

d) Marketing research

Answer: c) Marketing mix

Question: In marketing, what does the term "Perceptual Mapping" refer to?

a) The process of identifying target markets

b) The visual representation of consumer perceptions of a brand in relation to its competitors

c) The pricing strategy used by competitors

d) The analysis of promotional activities

Answer: b) The visual representation of consumer perceptions of a brand in relation to its competitors

Question: What is the role of personal selling in the promotional mix?

a) Creating brand awareness

b) Building long-term relationships with customers

c) Determining product prices

d) Managing production processes

Answer: b) Building long-term relationships with customers

Question: What is the term for the process of turning prospective customers into actual customers by persuading them to buy a company's products?

a) Advertising

b) Personal selling

c) Public relations

d) Sales promotion

Answer: b) Personal selling

Question: Which of the following is an example of a psychographic segmentation variable?

a) Age

b) Gender

c) Personality

d) Income

Answer: c) Personality

Question: What is the purpose of a focus group in market research?

a) To set product prices

b) To gather in-depth qualitative information from a small group of participants

c) To manage distribution channels

d) To analyze macroeconomic trends

Answer: b) To gather in-depth qualitative information from a small group of participants

Question: In marketing, what is the term for the amount of money charged for a product or service?

a) Cost

b) Price

c) Value

d) Profit

Answer: b) Price

Question: What is the term for the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers?

a) Production

b) Sales

c) Marketing

d) Advertising

Answer: c) Marketing

Question: What role does social media play in modern marketing?

a) Traditional advertising

b) Limited communication

c) Enhanced customer engagement and brand promotion

d) Offline promotion

Answer: c) Enhanced customer engagement and brand promotion

Question: What is the purpose of a mission statement in marketing?

a) To set product prices

b) To guide the company's actions and decisions

c) To analyze market trends

d) To control production processes

Answer: b) To guide the company's actions and decisions

Question: Which of the following is a component of the promotional mix?

a) Place

b) Price

c) Product

d) Public relations

Answer: d) Public relations

Question: In marketing, what does the term "Market Penetration" refer to?

a) Introducing a new product to the market

b) Increasing sales of existing products in the current market

c) Expanding into new markets

d) Decreasing product prices

Answer: b) Increasing sales of existing products in the current market