SS3 third Term marketing past questions and answers

SS3 third Term marketing past questions and answers

Marketing exam questions for SS3 with options and answers:

Question: What is the purpose of a product prototype in the new product development process?

a) To set product prices

b) To test and visualize the product design

c) To manage distribution channels

d) To analyze market trends

Answer: b) To test and visualize the product design

Question: In marketing, what is the term for the set of values, ideas, and attitudes that are learned and shared among the members of a group?

a) Culture

b) Demographics

c) Perception

d) Subculture

Answer: a) Culture

Question: What is the role of a market segment in the targeting process?

a) To decrease product demand

b) To identify and classify potential customers into distinct groups

c) To set product prices

d) To eliminate competitors

Answer: b) To identify and classify potential customers into distinct groups

Question: Which of the following is a component of the external marketing environment?

a) Organizational structure

b) Company culture

c) Technological forces

d) Employee motivation

Answer: c) Technological forces

Question: What does the term "Brand Loyalty" refer to in marketing?

a) The tendency of customers to switch brands frequently

b) The perception of a brand's value

c) The emotional attachment and repeat purchasing behavior of customers toward a specific brand

d) The financial value of a brand

Answer: c) The emotional attachment and repeat purchasing behavior of customers toward a specific brand

Question: In the context of marketing, what is a product feature?

a) The tangible attributes of a product

b) The emotional benefits of a product

c) The pricing strategy of a product

d) The promotional activities associated with a product

Answer: a) The tangible attributes of a product

Question: Which stage of the consumer decision-making process involves evaluating different brands or products?

a) Problem recognition

b) Information search

c) Evaluation of alternatives

d) Purchase decision

Answer: c) Evaluation of alternatives

Question: What is the term for the marketing strategy that focuses on a specific market segment with unique needs?

a) Mass marketing

b) Undifferentiated marketing

c) Differentiated marketing

d) Niche marketing

Answer: d) Niche marketing

Question: Which of the following is an example of a guerrilla marketing tactic?

a) Traditional advertising on television

b) Social media campaigns

c) Unconventional and low-cost promotional activities to create buzz

d) Celebrity endorsements

Answer: c) Unconventional and low-cost promotional activities to create buzz

Question: What is the purpose of a marketing audit?

a) To create brand awareness

b) To identify and evaluate the company's marketing strategies and performance

c) To set product prices

d) To manage distribution channels

Answer: b) To identify and evaluate the company's marketing strategies and performance

Question: What is the term for the set of values, attitudes, and opinions held by individuals or groups about various products, services, companies, and ideas?

a) Perception

b) Culture

c) Attitude

d) Opinion

Answer: c) Attitude

Question: In marketing, what is the term for the process of identifying and assessing competitors and their strengths and weaknesses?

a) Market segmentation

b) Competitive analysis

c) SWOT analysis

d) Product differentiation

Answer: b) Competitive analysis

Question: What is the role of a sales promotion in the promotional mix?

a) Building brand awareness

b) Encouraging immediate purchase or action

c) Establishing long-term customer relationships

d) Conducting market research

Answer: b) Encouraging immediate purchase or action

Question: Which pricing strategy involves setting a price that covers the production cost plus a certain profit margin?

a) Skimming pricing

b) Penetration pricing

c) Cost-plus pricing

d) Discount pricing

Answer: c) Cost-plus pricing

Question: What is the term for the process of gathering, recording, and analyzing information about a company's customers?

a) Market segmentation

b) Competitive analysis

c) Consumer behavior

d) SWOT analysis

Answer: c) Consumer behavior

Question: In marketing, what is the term for the group of people to whom a product is marketed?

a) Market segment

b) Target market

c) Consumer base

d) Market share

Answer: b) Target market

Question: What is the purpose of a marketing objective?

a) To guide the company's actions and decisions

b) To create brand awareness

c) To analyze market trends

d) To set product prices

Answer: a) To guide the company's actions and decisions

Question: In the context of the marketing mix, what does the term "Place" refer to?

a) The physical location of the business

b) The distribution channels used to make the product available

c) The promotional activities undertaken

d) The cost of the product

Answer: b) The distribution channels used to make the product available

Question: What is the term for the process of designing and producing a container or wrapper for a product?

a) Branding

b) Packaging

c) Positioning

d) Pricing

Answer: b) Packaging

Question: What is the concept of "Word of Mouth" in marketing?

a) Paid advertising through social media

b) Personal recommendations and informal communication about a product or service

c) Traditional print and television advertising

d) Promotional events and sponsorships

Answer: b) Personal recommendations and informal communication about a product or service